Highlights: large digital transformations

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Driving the Danone (Nutricia) Digital & Data Marketing Transformation program across ANZ for growth and efficiency.  

Brands: • Aptamil • Karicare • Souvenaid • AptaGrow • Fortisip • Fortifit • Nutricia

Led a cross functional team to redefine the ways of working and operations of Danone ANZ Marketing from a silo and traditional media FMCG approach into a dynamic, agile and near 100% digital marketing and digital media operation.

The outcome has been consistently globally and locally  recognised as 'best practice' with brands growing market share through better and smarter investment, simplified ways of working to act fast to serve our customers and consumers.

Helped to grow the eCommerce business from $1.5m to $7m in highly regulated and complex market.

Led the digital maturity comprehension and capability across the business from a 1.5/5 rank to a 4.3/5 rank as measured by Global best practise.

Highlight:

- Aptamil grown from #3 to #1 in market

- Karicare first brand 100% digital, now #2

- Grow the eCommerce 42% YoY '21 to '22

- Winner XFN Team of the Year 2021

- Multiple Global Best Practices.

Pernod Ricard is one of the worlds largest wine and beverage maker/distributors.  In Australia, Jacobs Creek is one of the most well known wineries.

Multi-year engagement, starting with a small funding commitment, which I quintuple, due to client delight at the digital strategy and delivery of promises.

I extended our agency engagement from local web support, to global support as well as analytics, platform upgrade to Kentico, mobile, creative & content.

I created, from scratch, through stakeholder workshops a long term digital strategic roadmap to transform multiple brand websites into modern mobile responsive, customer focused engagement platforms.

Consolidate all sites onto one tech stack (Kentico) for all global markets (China, Spain, UK, USA, Japan, Korea, Russia, Australia, France).

Integrate into global internal asset & knowledge management platform (SharePoint).

I directed the commercial, operational and creative management of the global Jacobs Creek core brand websites in 6x languages working with over 9x countries and many stakeholders.

I set in place clear client expectation management, service delivery process, retainer-based structure and commercially profitable agreements to ensure constant global delivery of business needs.

Highlight:

Surprised and delighted the client often, resulting in the quintuple funding and long term engagement.

TTC is a global powerhouse in the travel industry, with brands such as Trafalga, Contiki, AAT Kings, Creative Holidays and many others.

Multi-year, multi million dollar whole of brand digital transformation.

Took, from day one, a traditional B2B business with declining margins and I defined and set an 18 month road-map to convert into a B2C e-commerce travel agency.

This involved helping to select a new enterprise platform (Sitecore) with a crawl to run schedule of marketing automation implementation priorities.

Project involved very complex API integrations into a huge back end system (TravelStudio) calling live details of hundreds of hotels, airlines pricing and options. 

Led the creative team to define a new customer focuses “inspirational” content and design approach to inspire holiday up-sell during a users consideration journey.

Deliver an E-commerce site variations for Agent or Consumer self service bookings.

Agile development: help educate and on-boarding a non-agile client into the process, to ensure momentum and constant delivery, and put in place guidelines for testing, user testing, agency testing and end-user-testing.

Stakeholder management of from the Global CEO & Global CTO, to local Managing Director and Marketing Director as well as other project delivery stakeholders to ensuring clarity of commercial, operational and business progress and requirements.

Coordinated with Brand agency (Huston), Technical Vendors (OpenDestinations) & Social agencies.

Highlight:

Articulated the digital vision to the Global CTO and Global CEO, who, due to the funding required, wanted to personally sign off on the project.  Which they did. 

Voyages is the hotel group of the Indigenous Land Council, which operates all the accommodation (from 5-star to camping grounds) in and around the iconic Uluru.

Led a 12-month digital e-commerce transformation project to deliver a new go-to-market channel and platform for the hotel group, who relied entirely at that point on travel agents.

I negotiated all the commercials, led the relationship engagements across the ILC group with the Voyages and Ogilvy team.

Launching a new, intuitive, e-Commerce & mobile responsive site which is packed with sophisticated Sitecore martech.  https://www.ayersrockresort.com.au 

Extended the relationship past the launch into a multi-year engagement including the Site Enhancements, Analytics, SEO, Search Marketing, Content and Video Content production.

Led a launch campaign Touch the Silence, Hear the Land" with cross channel media, ATL, OOH and print  promotion programs.