An offshore tech team (45 developers) of a leading agency was disconnected and without systems, process or methodology to help them deliver. I flew over and trained their leadership on tools, agile and "say no" if a scope isn't clear.
Aided a small video innovation agency on their commercial video content engagements, brand refinement, sales & marketing structures, systems, CRM and go-to-market strategy.
A leading pump and environmental firm in Perth WA had acquired a group of brands nationally. They required a united brand to restructure under. I flew out and conducted Brand workshops, resulting in a new brand and identity.
With 100+ historic sights and plaques around Sydney's iconic Rocks district, I consulted and created the idea of placing NCF mobile tag devices onto each plaque, enabling visitors to 'touch' their mobiles to discover archival video, sound and text footage of the places, deepening the visitor experience.
Covering the span of Darwin to Alice Springs to the Uluru to the SA border, the Northern Territory offers rugged beautify and adventure for all.
They don't have budget to compete against NSW or VIC or QLD or WA, but tourism is a major industry.
Digital was a critical marketing channel, and I helped lead a platform (Sitecore), social and content (Video) transformation.
Back in 2008, I led a major overhaul of the LJHooker website, including new UX and CX consulting process to define a DHTML slider based interactive website where filters and 'room for content' was prioritised for easy customer search & review of properties for sale.
Wireframes were created on the 2003 edition of Visio...which has come a long way!
This project involved all levels of LJHooker from the Board, to Admiral level franchisee's and staff.
From over 20 years in digital projects, I'm sure I'll have a story relevant to your current situation. So, get in touch to talk about your challenge.
Introduced a first for an agency where new dynamic creative adtech, specially for mobile advertising. Rapid creative & live in-market ad messaging optimisation.
I had key creative teams trained / certified on Celtra, Bonzai, Sizmek and Google Web Designer and DoubleClick platforms.
Consulted to a an AEM startup whereby market credibility required certification. Put in place a program for all developers to become certified, and I was the first to take and pass a non-developer (sales) certification leading the way for others. Also built close relations with Adobe Consulting.
CanDo seeks to help people going through cancer treatment get the practical support they need.
A project I'm immensely proud of, which began with a Project Revival scenario. The project was lightly scoped, under funded and without UX/CX direction.
I reset all scope, expectations, budgets and process for staged delivery. Launched early 2018.
Learn about CanDo here: https://www.candoapp.com.au/
Led the team to create the first website for the brand new ICC Sydney entertainment and exhibition center in Darling Harbour.
Led the team to upgrade the Sitecore platform and roll out some of Auckland Airports first multilingual page content.
An internal innovation in Ogilvy I conceived of to help the social, PR and promotional advertising teams to manage, sort, view and select social media based competitions for brands.
Simply log a # tag, and the system would search Twitter, Facebook and Instagram for an references, and load that content into the system for sorting or random awarding a winner.
Used by Coca Cola and KFC regularly.